CRM Software

CRM Software refers to Consumer Relationship Systems, used to handle consumer products and services company's dealings with consumers and customers including their enquiries. Typical features include those serving sales, marketing, event management, project management, and finance industries.

Thus CRM is often applied for Sales Process Engineering within the areas

application of stastistical process to sales figures
application of experimental Design in Marketing
application of the theory of constraints to the quotation-order-delivery cycle

Organizations traditionally fitting CRM are typically Consumer Packaged Goods (CPG) companies providing consumers with packaged items, such as foods and beverages, household consumable products and durable goods, as well as travel services, e.g., passenger airlines and cruise ship lines.

Quite recently, many kinds of socalled simple CRM systems such as the free Vision Pipeline Assistent have emerged. They have been designed for the single small business person such as an internet entrepreneur to optimize and simplify their sales and network marketing endeavours including to increase web site traffic.

Return from CRM Software page to Web Site Marketing Tip

Return to ABC Web Site Marketing home page

footer for web site marketing page