Definition of Viral MarketingDefinition of Viral MarketingViral marketing or viral advertising implies a virus-like fast transfer of a marketing message.
Viral marketing or viral advertising is an Internet marketing
technique
inherent in the free viral marketing product. It uses pre-existing
social
networks to spread the viral marketing message through self replicating
viral processes in order to increase brand awareness and sell products
or services. Viral marketing is primarily connected with the Internet and its high speed digital transfer, as well as the construction of the viral marketing products. Thus true viral advertising happens online by using free viral products. Youtube, Flickr and Facebook are some viral marketing examples of inherently viral tools.Viral marketing is perfect for promoting your business, products and services when the Viral Marketing Business Model is properly followed. Result of Viral MarketingSuccessful viral marketing results in this snowballfactor
To achieve success simply follow the Viral Marketing Business Model - 9 Success Criterias. The incentive: Once you make it, you make it big time. True Exponential Viral MarketingHere is an example of an exponential growth starting with an initial user base of 10.000 users. It is assumed that each new user invites 10 and that 20 % of the invites turn into users. The totals of users are:
The growth is truly
viral since the increase in users
after
each generation is bigger than the number of the
previous generation of users that spread the viral message. The offline parallel to Internet viral marketing is word of mouth or marketing buzz although the objective is the same: To spread a marketing message virally, meaning fast and easily like a virus. Word of mouth mainly refers to the action of verbally recommending others a specific product in a specific shop.According to the definition of viral marketing, it is primarily connected with the Internet and its high speed digital transfer, as well as the construction of the viral product, involved in the marketing. Thus a marketing message is more likely to become truly viral when the recommendation, or rather transfer of the viral message happens on the Internet, within a free viral product and due to using it. Youtube is an example of this. Viral Advertising divides into two main categories:
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