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Here are the 15 most essential and effective techniques and tools for achieving an increase in web site traffic. We have roughly prioritized them according to importance.

1. Niche Marketing

   This is part of the overall marketing strategy involving the positioning of a company within an internet marketing niche that targets a specific niche market segment. 

2. Free Web Site Content

   After having found a host for your web site, the main thing is to build content rich web pages and make them visible to the market segment you target. In short you'd want as much incoming traffic of interested visitors as possible.
   
   Use these Super SEO content tools and methods to create great relevant content for your visitors, distribute it to article directories and obtain strong inbound links from top websites, all of which will result in your web pages appearing on the first pages of Google or Yahoo. Get your Free Web Site Content and inexpensive tools.

3. Improve Search Engine Rankings

   This strategy involves the two main categories
   

   1. Free organic SEO (Search Engine Optimization)
      

      This refers to the optimization of your keyword focused pages so that they appear in the organic search field of the search engines' result pages: The top left area of the first result page. Typically surfers look no further than the two first search engine result pages, implying that only the first 20 - 30 found web pages are likely to have the click. Read here how to accomplish the best organic SEO.

   2. SEM (Search Engine Marketing) or Paid advertising

      This refers to so called paid SEO. An example is Google Adwords.
      

4. Link Building

   Link Building increases the number of serious and related links to and within your website. This is actually one of the most effective ways to attract traffic and Improve Search Engine Rankings. 
   
   Especially the inbound links help to increase your web site traffic and search engine rankings. Unfortunately it can be quite difficult to obtain these links. 
   

   However it is easy with these effective link building tools, one being completely free. 

5. Free Viral Marketing Examples
   9 Criterias Success Formula

   Viral marketing is a great web site marketing tip on how to spread your marketing message effectively. When performed successfully the result is an exponential growth of recipients and a free increase in web site traffic and customers.
   
   To succeed you need to comply with the Viral Marketing Business Model - 9 Success Criterias. Approximate the criterias helped by these effective viral marketing tools.
   
   Get the overview here: Free Viral Marketing Examples
   

6. Web Design Tips

   Though the content is alpha and omega the design is very important for sharpening your visitors appetite and for establishing trust. Who will believe your words of promising great web site design services if your site looks like crap. In some cases though, the content is all that matters. In general however, let us assume that it's important to build high quality web pages that persuade and engage. Learn more from these Web Design Tips. You will also benefit highly from following these Top 20 Website Tips - an extensive checklist for success.

7. Analytical programs - SEO Web Design

   Analytical programs enable the site owner to measure the degree of success and improve the web site's conversion rate. These reviewed top seo web design builders contain analytical programs to optimise your efforts.

8. Network Marketing

   which deals with the targeting of the social networks of individuals as opposed to the traditional and more common practices wide-range advertising.
   

   Network Marketing can be used as an overall marketing strategy or as part of one, which applies various tactics. A typical tactic is Word Of Mouth, referred to as Viral Marketing when speaking about the internet. Examples of application of network marketing include Affiliate Marketing with the incentive to earn money and Social Media Marketing utilizing "friends" natural eagerness to share, socialize etc.

9. Influencer Marketing

   Influencer marketing involves the seeking out Influencers who strongly affect the opinions of their network including their buying behaviour. Influencer Marketing forms an integral part of viral marketing -Target alpha users
   
   

10. Guerilla Marketing

    Guerilla marketing builds on establishing a relationship of trust and support with the customer and include inexpensive or completely free tactics, making it especially suitable for the small business and entrepreneur. Read how Guerilla Marketing is applied to the web.

11. Relationship Marketing

    Another very important web site marketing tip is Relationship Marketing. This tactic seeks to increase web site traffic by satisfying and keeping customers on long term and increase profits.
    
    Customer Relationship Management (CRM) part of relationship marketing is handled with CRM software or CRM systems. 

12. Paid advertising - Pay Per Click - SEM
    

    Paid advertising of your website, for example with Google Adwords is also referred to as Pay Per Click Advertising or SEM (search engine marketing). Before using this method you need to consider whether your expenses due to advertising will be covered by the income from the traffic.

    This depends on factors such as the pay per sale, or lead if you are an affiliate, but also on the quality of your content. Is your theme based content site laser sharp enough to fullfill the expectancy of the arriving visitors? Do you provide what your keywords promise, thereby preselling your visitors sufficiently to be motivated for a purchase?
    

    It might pay off to include this technique in your web site marketing strategy if you can profit well on the traffic it accomplishes. 

13. Gather opt-in email addresses

    Place an email list subscription feature on your web site to send out e-newsletters and announcements regularly. You can then choose to use this subscription list for several other campaigns, for example the sale of advertising space on your newsletter.(Links to come) 

14. Search site listings

    Listing with the few free search engines and directories is an essential web site marketing tip, although you will not see any results for months.

15. Advertise on ezines

    Purchase sponsorship on email lists where you can Web promote your product / services as well as link to your web site. It is a very effective way of promoting your web business since these ezines are being sent out to many thousands on every publification. (more to come)

Resumé 

Generally apply free organic SEO by submitting properly created web pages to the free search engines.

Use these effective link building tools in order to boost your web traffic.