Decide Internet Marketing Niche

Idea Niche Design  Traffic  Money

1. Why Niche and Website Theme
2. Selecting the Niche Theme
3. Niche Selection Steps
4. Criterias of the Best Niche Theme
5. Spin-Off
6. Focus your Effort

Why Niche and Website Theme

• position your web business within a specific internet marketing niche thereby eliminating lots of competition.
  

• specialise your content to please targeted web surfers, searching for your topic. This in turn increases the likelihood of profitting.

• send the clear and measurable signal to Google and other search engines, that your content is relevant which leads to higher ranking.

Selecting the Niche Theme

Now evaluate the candidates for your chosen internet marketing niche with regards to competitiveness, demand and profitability on the market. 

This actually boils down to brainstorming and evaluating the keywords describing your web site's overall theme.

To determine if a theme is profitable measure the Demand, Real Supply and calculate the Profitability of the theme idea's related keywords. Use this time saving Universal Free Search tool containing tools to brainstorm keywords, evaluate the competition and estimate the profitability. 

The universal search tool also contains many other features for domain naming, trademarks, legality, researching material for your web site's content, link building as well as ways to monetize your site. Just tug it in one corner of your screen and use it daily as described in the instructions.

Demand - the quantity of targeted visitors who search for the specific keyword and are likely to convert into customers.

Real Supply - the numbers of pages, found for the keyword, reflecting the size of the competition. Generally, the higher the tougher the competition if those pages contain relevant content corresponding to the keyword.

Profitability - a measure of your possibility to profit on the keyword. It's calculated as (Demand/Real Supply)X1000.

Specific Keyword - the word or phrase describing the topic of a web page. The specific keyword of your home page describes the theme or main topic of the web site. The specific keywords of the single web pages each describe a subtopic related to the main theme, thus the home page.

Niche Selection Steps

1. Simply brainstorm and decide possible specific keywords for your web site theme with this free version of the Search tool.
   
   The most important brainstorming to make is the vertical one resulting in a list of keywords and their demand, all containing the seed word: The word or phrase you brainstormed.
   
   
2. Next get the "Real Supply" of each of the keywords which tells you the amount of competition you are facing. Simply use the tool.
   

   When using the integrated Google Adwords tool to get the demand, you can get an estimate of the cost (CPC) for those paying Google to advertise their web site for that keyword. The higher the estimated cost of adverticing the keyword the better for you, if Adsense is part of your monetization plan. See Internet Business Opportunities for an overview of the monetization options.

3. Roughly get an overview of the profitability of the keywords in the list by evaluating the demand and real supply, held up against each other. The higher the demand, the more people are searching for the keyword. The bigger the Real Supply, the more competition you face for that keyword. Just follow the clear instructions of the tool.

4. Now pick the theme, most profitable specific keyword. Follow the instructions of the search tool to know when it's profitable.

5. Repeat the brainstorming cycle for each of the general business ideas that you consider interesting and identify the specific keyword for each.

6. Now compare the theme candidates with regards to the criterias of the best internet marketing niche:
   

Criterias of the Best Internet Marketing Niche

• Passion: Are you passionate about the theme.

• Knowledge: Do you have knowledge of value to other people regarding the topic.

• Time available: Can and will you spend a few or more hours a week.

• Income goal, which in turn depends on the time dedicated and the ..

• Possible ways to monetize the traffic coming to your website. These internet business opportunities describe the various monetization options.

• Demand: Are there enough people searching for that exact topic. The demand has to be high enough to make the theme profitable. Without traffic no base to earn money online.

• The topic is not to broad nor too narrow. It is an internet marketing niche, exactly narrow enough to avoid too fierce competition. 

7. Now pick the winner!

If your area of interest has limited potential for income, decide whether you want to choose a more profitable theme requiring some more learning. 

After all there is no point in creating a commercial web site dealing with paper hats if there isn't a market for it. In that case try to tweak the subject and apply your knowledge in a somewhat different way that pays off better. Simply go back to brainstorming new seed words. 

The best choice of internet marketing niche is likely to be an area which you are passionate about and know about in depth since this will be an important driving force when writing. This in turn affects the impression it makes on the readers. But you decide. 

You are the master who knows what's best for you. If your driving force is money and you choose an internet marketing niche for that sake then fine if this furnishes you with the motivation and exites you enough to learn and become passionate about it. 

However choosing an internet marketing niche corresponding to a website theme you are already passionate about and know about, makes things easier. 

To learn the essential key strategies for achieving success, simply follow the unique Ultimate Famous Entrepreneurs: ABC guide to Success.

Spin-Off

• the theme and specific keyword of your content web site and 

• its spin-off: The certain voice, valuable preselling proposition (VPP) as well as the unique selling point (USP) aimed at your particular target group.

Focus your Effort

Brainstorming and choosing keywords is a crucial part of your ABC web site marketing strategy. 

Idea Niche Design Traffic Money

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