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Internet Viral Marketing Success
If used properly, Internet viral marketing is by far the best
way to achieve huge success with the promotion of your products or
services on the Web. See the 9 success criterias of the viral marketing
business model below.
The incentive: Once you
make it, you make it big time.
- Definition of Viral Marketing
- Viral Marketing
Business Model
- 9 Success Criterias
- Viral Marketing
Tools - History and Ideas
Definition of
Internet Viral Marketing
Internet viral marketing or viral advertising is an Internet marketing
technique
inherent in the free viral marketing product. It uses pre-existing
social
networks to spread the viral marketing message through self replicating
viral processes in order to increase brand awareness and sell products
or services.
This
free viral advertising potentially results in an
exponential growth of
recipients, users of the free product and thereby possible customers
for your business in the future. See the full Definition of Viral Marketing.
For Viral marketing to work successfully, as many
and ideally all of the following methods or conditions should apply:
- Make an irresistible free offer
- Build a viral product - don't just try to
market a product virally
- Target alpha users
- Be creative and ahead of market trends
- Easy transfer is prerequisite
- Use existing social networks
- Use other's resources
- Allow for big scale traffic
- Measure and optimise parameters of success
See the 9 Success Criterias of the Viral Marketing Business Model
Typically the medium of viral marketing
campaigns has been videos like on Youtube, one of the best known "born" viral
marketing tools and products.
However for commercial purposes, text has shown to be
the most effective means of marketing since it is considered more
serious and forwarded
in a more targeted way, thus yielding higher revenues.
I think that just like a habbit, it
became generally accepted that a funny video is the definition of viral marketing tools. Therefore
videos might spread fast but not always for transparent serious
purposes emphasizing and benefitting the needs of those who receive
it. I think this impression lies at the back of the mind of
many people.
To
benefit from videos as the viral medium, marketers ought to
eliminate this cliché by approximating the viral marketing business
model better. Especially the success criterias 1, 3, 4
and 9
of the viral Marketing Business Model are areas
that need to be improved. I
think videos are splendid for supporting the promotion of websites and
products, in that they can substantiate the credibility, when used
properly and professionally, meaning that they emphatize what's in it
for the target group. A great example of a viral message is hotmail's short but highly
effective message, appearing at the bottom of every free e-mail
message: "Get your private, free email at
http://www.hotmail.com".
Generally speaking the Internet is the perfect overall medium for viral
marketing since
it is digital and traverses the world, allowing for everyone to reach
anybody in no time.
It outcompetes the offline version Word of Mouth due
to the faster digital and global transfer and the possibility to let
the transfer become automated, thus not depending on the decision of
the individual to recommend the viral product to a friend. On the page Best Viral Marketing Tools you can get good inspiration for making your own Internet viral marketing campaigns.
Viral marketing is perfect for promoting your
business, products and services when following the Viral Marketing
Business Model properly. See a list of ways to Increase
Website Traffic
Once you make
it you make it big time
Dino Simone, August 2009
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