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Relationship MarketingRelationship Marketing (RM) is a tactic that aims to increase web site traffic by satisfying and keeping customers on long term and increase profits.Adrian Payne (1991) from Cranfield University identifies six markets, central to RM: Supplier markets, internal markets, recruitment markets, referral markets, influence markets, and customer markets, the latter being explained in the following. Customer Relationship Management (CRM) deals with the customer markets. CRM is a customer focused approach leading to a win-win relationship with the customer. Typical CRM goals include to improve customer services, and to use customer contact information for targeted marketing. CRM is a customer focused approach leading to a win-win relationship with the customer. Typical CRM goals include to improve customer services, and to use customer contact information for targeted marketing. Consumer Relationship Systems or CRM Software is used for product handling as well as customer relationship management. Go to Website Tips - Create Trust describing the important steps of gaining trust with the customers, and potential customers. Return to Web Site Marketing Tip page Return from Relationship Marketing page to ABC Web Site Marketing home page
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