Social Media
Marketing
Social media marketing (SMM) is a term that encompasses the use of
social networks, online communities, blogs, wikis or any other
collaborative Internet form of media for marketing, sales, public
relations and customer service. Common SMM tools
include Twitter, LinkedIn, blogs, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a
collective group of web properties whose content is primarily published
by users, not direct employees of the property (e.g. the vast majority
of video on YouTube is published by non-YouTube employees).
SMM has three important
purposes:
-
Creating buzz or news worthy events, videos,
tweets, or even blog entries that attract attention, and become viral
in nature. Buzz is the piece that makes SMM work, it
replicates a message not through purchase of an ad, but through user to
user contact. In order to benefit from this tendency to bond you need
the best Viral
marketing tools possible.
-
Building ways for fans of a brand or company
to promote it themselves in multiple online social media venues.
Examples include Fan pages in Twitter, MySpace of Facebook.
-
It is conversational. SMM
is not fully controlled by the organization but rather allows for user
participation and dialogue. Potentially a badly designed social media
marketing campaign can backfire on the organization that created it.
For that reason SMM campaigns must fully engage and respect the users.
To increase your competitiveness on the increasingly tough market of
today, include SMM in your marketing strategy and in particular social
networks and blogs, making up the socalled social web.
Thus social network marketing
and blogging, based on social medias known as social media sites, has
become an important contribution to promoting ones internet business. Therefore I have included it in the 9 Viral Marketing Success Criterias.Return from
Social Media Marketing page to Network Marketing page
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