Viral
Marketing Examples
Viral Success Formula
- Great Viral Marketing Examples
- Result
of Viral Marketing
- Example of
True Exponential Growth
- Success
Formula - Viral Marketing Business Model
- Viral
Marketing Resources - Tools, Products and Tactics
Great Viral Marketing
Examples
Viral marketing is primarily connected
with the Internet and
its high speed digital transfer, as well as the construction of the
viral marketing products.
Thus true viral advertising happens online by
using free viral products.
Here are some great viral marketing examples ...
- Plaxo taking over your Outlook and making
it easy to spam 50 people at
once
- YouTube giving you the code to easily
copy-and-paste videos to other
sites
- Slide.com asking for your social network
credentials to make it easy to
embed slideshows
- Tagged.com and Flixter.com who request the
address book info upon log on
Actually all the huge successful companies, such as those
above and Facebook, MySpace and Flickr are socalled Web
2.0 sites, based on the Web 2.0 internet platform,
making them
viral
from "birth".
As explained in number 5 of the 9 Success
Criterias - Viral Marketing Business Model, this
web solution, previously restricted to large and rich
companies, is now
finally available to small businesses for a small price.
See
how Content
2.0 ("C2") allows small businesses
to finally have the Explosive Viral Power Of Web 2.0 sites
This
list of free Viral
Marketing Tools contains many other viral marketing examples.
Result of Viral Marketing
Viral
marketing or viral advertising implies a virus-like fast
transfer of a marketing message. See the detailed definition of
Viral Marketing.
Successful
viral marketing results in this snowballfactor
- An exponential increase in users of the free
viral products
- A free exponential increase in website
traffic, which in turn
- helps to improve the search engine rankings,
which in turn
- leads to more free website traffic
and so on ....
Thus viral advertising opens a golden door to targeted
potential customers of other products, introduced subsequently.
To achieve success simply follow the Viral Marketing Business Model -
9 Success Criterias.
The incentive: Once you
make it, you make it big time.
Example of
True Exponential Growth
Here is an example of exponential growth on
Facebook starting with
an
initial user base of 10.000 users. It is assumed that each new user
invites 10 and that 20 % of the invites turn into users. The totals of
users are:
Amount of users after 4 generations of
viral marketing
| Generation |
Users
passing on message |
Total
amount of users |
| 1 |
10.000 |
30.000 |
| 2 |
20.000 |
70.000 |
| 3 |
40.000 |
150.000 |
| 4 |
80.000 |
310.000 |
The growth is truly
viral since the increase in users
after
each generation is bigger than the number of users that
spread the viral message.
This implies that to be viral the
conversion rate ought to be higher than 10 % if the average number of
invites per user is 10.
Also
see the in-depth
definition of viral marketing.
Success Formula - Viral
Marketing Business Model
In
order to achieve viral marketing success, approximate as many of the 9
success criterias of the Viral Marketing Business Model below.
Viral
Marketing Business Model - 9 Success Criterias
- Make
an irresistible free offer
- Build
a viral product - don't just try to market a product virally
- Target
alpha users
- Be
creative and ahead of market trends
- Easy
transfer is prerequisite
- Use
Existing Social Networks
- Use
other's resources
- Allow
for Big Scale Traffic:
- Measure
and optimise parameters of Viral Marketing Success
Viral
Marketing Resources
In order to be successful with your viral marketing campaign you need
the rigth tool or tools.
Here is a
list of the best, inexpensive or Free Viral
Marketing Tools that will accelerate your web site marketing.
See how the explosive viral power of Web 2.0 has now become available
to small internet business owners for a small price.
This Success formula contains 9 Success Criterias for obtaining true
viral marketing. See the Free Viral
Marketing Business Model.
Learn about free viral marketing
products and why they play such an important role in your
viral marketing campaign.
See the in depth Definition of Viral Marketing and
an example of true viral marketing.
See examples of important viral parameters to measure and how to
optimise them in order to achieve Viral Marketing Success.
Interested in a bit of inspiration about Internet viral marketing
containing some historical facts and ideas?
You can highly benefit from the above success formula, tools and viral
marketing examples.
Once you make
it you make it big time
Dino D., August 2009
Have some Great Experience with Viral Marketing?
Do you have a question or some interesting story about viral marketing? Feel free to share it!
Return
to 9 Viral Marketing Success Criterias page
Return from
Viral Marketing Examples to ABC Web Site Marketing home page
|