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Viral Marketing Examples
Viral Success Formula

  1. Great Viral Marketing Examples
  2. Result of Viral Marketing
  3. Example of True Exponential Growth 
  4. Success Formula - Viral Marketing Business Model
  5. Viral Marketing Resources - Tools, Products and Tactics

    Great Viral Marketing Examples

    Viral marketing is primarily connected with the Internet and its high speed digital transfer, as well as the construction of the viral marketing products.

    Thus true viral advertising happens online by using free viral products.

    Here are some great viral marketing examples ...
    • Plaxo taking over your Outlook and making it easy to spam 50 people at once
    • YouTube giving you the code to easily copy-and-paste videos to other sites
    • Slide.com asking for your social network credentials to make it easy to embed slideshows
    • Tagged.com and Flixter.com who request the address book info upon log on
    Actually all the huge successful companies, such as those above and Facebook, MySpace and Flickr are socalled Web 2.0 sites, based on the Web 2.0 internet platform, making them viral from "birth".

    As explained in number 5 of the 9 Success Criterias - Viral Marketing Business Model, this web solution, previously restricted to large and rich companies, is now finally available to small businesses for a small price.

    See how Content 2.0 ("C2") allows small businesses to finally have the Explosive Viral Power Of Web 2.0 sites

    This list of free Viral Marketing Tools contains many other viral marketing examples.

    Result of Viral Marketing

    Viral marketing or viral advertising implies a virus-like fast transfer of a marketing message. See the detailed definition of Viral Marketing.

    Successful viral marketing results in this snowballfactor
    1. An exponential increase in users of the free viral products 
    2. A free exponential increase in website traffic, which in turn
    3. helps to improve the search engine rankings, which in turn
    4. leads to more free website traffic and so on ....
    Thus viral advertising opens a golden door to targeted potential customers of other products, introduced subsequently.

    To achieve success simply follow the Viral Marketing Business Model - 9 Success Criterias.

    The incentive: Once you make it, you make it big time.

    Example of True Exponential Growth 

    Here is an example of exponential growth on Facebook starting with an initial user base of 10.000 users. It is assumed that each new user invites 10 and that 20 % of the invites turn into users. The totals of users are:

    Amount of users after 4 generations of viral marketing
    Generation Users passing on message Total amount of users
    1 10.000 30.000
    2 20.000 70.000
    3 40.000 150.000
    4 80.000 310.000

    The growth is truly viral since the increase in users after each generation  is bigger than the number of users that spread the viral message. 

    This implies that to be viral the conversion rate ought to be higher than 10 % if the average number of invites per user is 10.

    Also see the in-depth definition of viral marketing.


    Success Formula - Viral Marketing Business Model

    In order to achieve viral marketing success, approximate as many of the 9 success criterias of the Viral Marketing Business Model below.

    Viral Marketing Business Model - 9 Success Criterias
    1. Make an irresistible free offer
    2. Build a viral product - don't just try to market a product virally
    3. Target alpha users
    4. Be creative and ahead of market trends
    5. Easy transfer is prerequisite
    6. Use Existing Social Networks 
    7. Use other's resources
    8. Allow for Big Scale Traffic:
    9. Measure and optimise parameters of Viral Marketing Success

    Viral Marketing Resources

    Free Viral Marketing Tools

    In order to be successful with your viral marketing campaign you need the rigth tool or tools.

    Here is a list of the best, inexpensive or Free Viral Marketing Tools that will accelerate your web site marketing. See how the explosive viral power of Web 2.0 has now become available to small internet business owners for a small price.

    Free Viral Marketing Business Model

    This Success formula contains 9 Success Criterias for obtaining true viral marketing. See the Free Viral Marketing Business Model.

    Viral Marketing Products

    Learn about free viral marketing products and why they play such an important role in your viral marketing campaign.

    Definition of Viral Marketing

    See the in depth Definition of Viral Marketing and an example of true viral marketing.

    Viral Marketing Success

    See examples of important viral parameters to measure and how to optimise them in order to achieve Viral Marketing Success.

    Internet Viral Marketing - History and Ideas

    Interested in a bit of inspiration about Internet viral marketing containing some historical facts and ideas?

    You can highly benefit from the above success formula, tools and viral marketing examples.

    Once you make it you make it big time

    Dino D., August 2009

    Have some Great Experience with Viral Marketing?

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