Web Content
Provider
Presell your Traffic
Do
you seriously want to earn money online? Simply become a web content
provider, preselling the targeted visitors of your theme website. Perhaps you are informed and simply want some powerful SEO content tools and Free web site Content.
Perhaps
you already have a web site up running and even some traffic, but
wonder why only few people seem to purchase your services/products or
follow your affiliate links?
- A Web Content Provider Wins
- Build Trust
- Humans Before Search Engines
- The Truth about SEO
- Do Not Upset the SEs
- Why Luck is Not Enough
- Position your Web Business in a Niche Market
- Resources - Free Web Site Content and SEO tools
A Web Content Provider Wins
Did you know that over 99 % of all businesses
fail due to sloppy planning and design, such as lack of emphasizing the
important area of writing interesting content that presells?
Many
believe that it’s enough to just set up a site, write some aggressive
and unstructured sales oriented phrases with the obvious intention to
sell. Sadly enough they then lean back and wait for customers to pop by
and buy, as if those were without a meaning and purpose of their own.
The
obvious mistake in this approach is the web site owners negligence and
disregard of the visitors needs and interests, while solely focusing on
winnings. The thing is that.....
Nobody wants
to be sold to.
Everyone wants to buy according
to their own desires.
ABC-Web-Site-Marketing.com
gives you web design tips
to build a strong quality site to receive warm targeted visitors that
you presell as their entrusted web content provider and easily convert
into customers.
Build Trust
The basic strategy to conquer the heart of
your site’s visitors is to investigate and understand your market
segment (i.e. a large group of people with a special interest and
specific
needs) and accordingly position your internet marketing niche.
You
need to address the visitor’s needs and make him notice that you take
upon you the role as his entrusted web content provider. Secondly don’t
disappoint your visitor by giving him content that he didn’t search
for. Therefore I previously used the expression “warm targeted
visitors”.
Humans Before Search Engines
The essential thing is that you satisfy as well the
humans and search engines as a web content provider. Focus on
satisfying the humans needs and the increasingly sophisticated
algorithms of the SE’s will raise the ranking of your site.
How
is that? The search engines are interested in furnishing their
own
visitors, the surfers, with a quality product: Good search results
resulting in happy surfers, who find what they look for.
Therefore
the SE’s reward you for achieving consistency between your web site’s
content and the promise you make in the SERP (search engine result
page) that surfers find based on your pages keywords. Keywords are the
1-5 words phrases that you tell the search engines are corresponding to
your web page’s content.
The Truth about SEO
Many webmasters pay the so called “SEO expert” to try to fool the
search engines to gain traffic to your web site?
SEO
experts in what? Knowledge that the search engines
(SE’s), such as Google or Yahoo, keep as secret as the code to a lock
in Fort Knox? In fact Google, the largest search engine in
the world, applies around 200 parameters to the sophisticated
algorithms that measure websites' relevance and decide their
rankings.
The truth is that there is no easy magical SEO approach
that guarantees your success and frees you from taking the ultimate
responsibility for the success of your site. Even if you did experiment
and discovered some formula that seemed to work, it would not assure
good long term results, since the parameters are constantly being
changed.
For sure there
are a lot of “SEO experts” wanting to prosper on web site owners' lack
of knowledge and desire to get traffic to their site. I am sure most
are socalled white-hat SEOers, meaning they have good intentions as
opposed to black-hat SEOers.
Do Not Upset the SEs
Regardless
of the intentions being good or bad, the consequence of relying on
these “SEO expert’s” advice is that you risk getting your web site
banned by the search engines. These don’t like getting
manipulated
into sending their clients, the surfers, to sites not even providing
quality or relevance.
Sure, you might experience a short term
increase in fake traffic, of customers that might never buy. But is it
really worth the risk to pursue this short term temptation that does
not result in any organic, lasting results for your web
business?
Click here for information
about small business SEO secrets and affordable SEO services such as
organic SEO Web Design.
Why Luck is Not Enough
Without
properly positioning your web business within an internet marketing
niche and acting as a quality web content provider to presell,
it
will probably never become profitable.
Sure you might get “lucky” selling to few coincidental customers if the
following criterions are met:
- You
only focus on a specific brand like Ferrari or Armani suits which have
already been presold by the value inherited in the brand.
- The customer doesn’t need any info to be sure
about his purchase.
- The customer doesn’t bother comparing prices
and searching for competitors with lower prices or better service.
Honestly:
Wouldn’t you rather prefer the visitors’ decision to buy to be based on
your distinguishing yourself from your competitors on chosen
parameters, rather than to just rely on pure coincidence and “luck”?
“Luck
doesn’t lead to success.” People who fail and never win, use this
argument to stop trying. They envy people with success and give up.
That’s why they never succeed.
There are no coincidences in
achieving success with your web business. Should you get “lucky” to get
some customers without preparation, a proper business concept, quality
content and the right web site marketing
strategy, then surely it will be a short term pleasure, before
competitors outcompete you and outsmart you.
Likely without the proper strategy your site will never even get any
targeted visitors. It will be dead from the start.
Therefore….
Position your Web Business in a Niche Market
Make
your business foundation strong! Don’t “build on quick sand”, don’t
“build castles in Spain”, don’t rely on assumptions, hope or desire
without goal oriented smart action to back it up.
Position
yourself in a niche with less strong competition instead of getting
into a rat race that is lost before it’s ever begun.
Then
supply lots of quality information to become an entrusted web content
provider. This corresponds to effective preselling, essential in order
to earn
money online.
The results depend highly on the quality of the content and
the way the information is served in order to presell the true product.
Your choice of the socalled spin-off, comprise ....
- Your
intention as a web content provider: The Valuable Preselling Point (VPP
since you are not selling
yet). What's in it for the target group. What free information do you
provide to awaken attention.
- The
exact scope of your web site: 1) Which specific area of info (VPP)? 2)
Which offerings in terms of products or services? These offerings are
promoted by the Unique Selling Point while argumenting the particular
benefits to the target group, inherited in the features.
- The
degree of expertise you possess determining how attractive your web
site appears to the target group, compared to other sites.
- The
tone of voice and language, depending on whether you want to address
teenagers or some more mature audience or perhaps a group of people
within a particular profession preferring a high use of expert terms.
In general however, no matter the age or your target group, writing to
a 13 year teenager seems to work best.
The purpose of your chosen spin-off is to establish trust as an expert
web content provider for your web site's visitors.
When traffic is achieved, monetize your website’s visitors in one or
rather several ways as described in this list of Internet
Business Opportunities.
Resources for the Web Content Provider
Free Web Site Content and Powerful SEO Tools - Check out these free sources of website content and amazing time saving applications.
Also see this extensive list of results
accomplished y owners of successful content websites in each
their internet marketing niche by using the SBI all-in-one web business
solution, specially apt for niche content sites, optimised with keyword brainstorming tools.
Another relevant tool is the best content management system.
Remember ...
Strong Content Wins
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